Impaqx had built something impressive through the quiet work of industry partnerships and referrals, a growing business with loyal clients and a solid reputation among those who knew them. But not enough of their community had an understanding of the depth and breadth of their work. When your growth happens behind the scenes, through handshakes and trusted relationships, your story stays locked in those circles. We partnered with Impaqx to transform their LinkedIn presence from a static company page into a dynamic platform for thought leadership, meaningful conversations, and industry authority.
For this project the goal went beyond simply posting. Impaqx wanted to spark meaningful conversations, build new relationships, and position themselves as the voice their industry turned to. That meant transforming their LinkedIn presence into something genuinely engaging and valuable.
We started by bringing warmth and humanity to their content strategy. Before diving into sales messaging or heavy technical content, we needed to establish a regular cadence of communication that felt genuine and approachable. We led with what we knew would resonate: team celebrations, human interest stories, and the kind of content that reminds people there are real, passionate individuals behind the company logo. These posts did exactly what we hoped: they created connection and started building an engaged audience.
As that foundation solidified, we gradually introduced more sales-focused content and calls to action. The key was never losing sight of what made people stop scrolling in the first place: authentic stories and real human moments.
Over eight months, the numbers told a compelling story of their own. Engagement surged by 9,800%, and Impaqx added over 1,000 followers organically. Those aren't vanity metrics—they represent thousands of new touchpoints with potential clients, partners, and industry peers who now see Impaqx as a resource and authority in their field.
Thought leadership doesn't come from constant self-promotion or endless technical deep-dives. It comes from showing up consistently, sharing expertise generously, and letting people see the humans behind the business.
Our content strategy evolved systematically. We began with "bangers"- posts we knew would generate engagement and connection. Team photos celebrating milestones, human interest stories that showcased company culture, and content that invited conversation rather than just broadcasting information. This foundation of authentic engagement gave us the credibility to introduce more strategic sales content without losing the audience we'd built.
We stayed flexible and opportunistic with our content strategy, too. During an unrelated client interview, we caught a story we knew would be perfect for Impaqx's social presence. We chased down the assets, secured approvals, and created a tagged partnership post that showcased collaboration in action.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
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zach@bellmediagrp.com