Storytelling is the creative art of using words and actions to reveal the elements and images of a story while encouraging the listener's imagination. From Shakespeare to Hemingway to Gary Vee, humans tell stories to teach lessons, convey a deeper meaning, and create connection.
Today, smart and savvy brands use elements of storytelling on social/digital media to inspire action.
Simply put, customers tend to buy from who they know, like, and trust. Leveraging storytelling across your marketing and branding efforts encourages customers to become (and remain) loyal.
When customers feel connected to your brand, they’re more likely to prefer your products and services over your competitors. Kyra explains why:
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