Halter Enterprises has everything going for them: a young, energetic owner with vision, a dedicated operations team, and the kind of local reputation that small businesses dream of building. The disconnect? Their marketing materials didn’t tell the story. We partnered with Halter to create marketing that matched the energy and authenticity of the business itself, resulting in a seasonal campaign that exceeded expectations and proved that real resonates.
When a company is invested in their community and their craft, they deserve marketing materials that reflect who they actually are. During our storytelling session with the Halter team, the vision came through loud and clear. They wanted to elevate their presence and create marketing that felt as real and approachable as walking into their business and shaking hands with the owner.
No polish for the sake of polish, no corporate veneer, just authentic energy that matched who they actually were.
We partnered with their operations team to plan a dedicated onsite media session for their seasonal holiday lighting promotion, and the coordination paid off in a big way. We captured the kind of content that makes you stop scrolling: fun, punchy, and unmistakably local. The resulting social media ad felt real because it was - real people, real energy, real Halter.
Here's where we made a choice that some might call controversial: we used the call feature on the ad. In an era where people joke that phone calls are basically extinct, it's a fair question to ask whether anyone actually picks up anymore. But here's the thing - it's also a one-click, low-friction way for someone to take action right in the moment. For this campaign, that bet paid off spectacularly.
Over six weeks and a modest $336 ad spend, the holiday lights campaign drove 23 phone calls, with nine lasting over 20 seconds and seven extending past the one-minute mark. The campaign exceeded their seasonal goals and gave Halter the kind of ecosystem presence that's a huge win for any small business.
What made this partnership especially rewarding was working with a client who understood the assignment. Halter Enterprises was invested, involved, and willing to showcase their people and tell their authentic story. They trusted the creative process, showed up for the onsite session, and reaped the benefits of marketing that actually reflected who they are.
The onsite media session became the foundation for creating content that felt genuine and local. Rather than relying on stock imagery or overly produced content, we captured Halter's team in action—the real faces behind the service, the actual work being done. This authenticity translated directly into engagement and conversions.
The strategic decision to include the call feature demonstrated our commitment to meeting customers where they are. While some marketers shy away from phone calls as outdated, we recognized it as a low-friction conversion tool perfectly suited for a service-based local business. The results validated that approach, with nearly half of all calls extending past 20 seconds, indicating real interest and meaningful conversations.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
CONTACT US
Based in Reading, PA
(610) 207 3653
zach@bellmediagrp.com